Top beauty retailer Sephora is always early to adopt emerging technologies that seek to enhance the consumer experience. Although it’s been around for a few years, I recently utilized Sephora Color IQ to help find the right shade of Lancome’s Teint Miracle Foundation and I was pretty satisfied with the result. Earlier this year they launched the Virtual Artist App to help users find their best lip shade. Now, Sephora has announced the launch of two new bot-powered beauty tools available exclusively on Messenger.
Sephora Reservation Assistant is an appointment booking bot to reserve a makeover at Sephora stores across the United States. Color Match for Sephora Virtual Artist is a shade matching addition to the Sephora Virtual Artist bot that scans any photo and instantly provides the closest lipstick color match from Sephora’s entire assortment.
“Our two new bots for Messenger offer enhanced ways for our clients to engage with Sephora by streamlining how they access relevant service and product information on their mobile devices,” said Mary Beth Laughton, SVP of Digital for Sephora. “We’re excited to leverage the Messenger platform to create quick and natural conversational interactions that are client-led. This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience.”
So what do you think? Have you tried any of Sephora’s various tools designed to help you shop? Which ones have been most helpful to you?