Blushington Makeup & Beauty Lounge opened its second New York City location at 1195 Lexington located in the heart of the Upper East Side. Building on the success of locations in Los Angeles, Dallas, and Midtown NYC, the new lounge features chic redesigned interiors, a shoppable curation of the best of the best in beauty and services from Blushington’s professionally trained artists.
Led by Blushington’s CEO Natasha Cornstein, the Upper East Side location is the brand’s first retail flagship, representing an evolution of the brand from a service destination to a fully integrated retail and services experience. Natasha Cornstein explains, “Today’s modern woman values a luxury experience paired with artful curation. We’ve created an oasis for women of all ages to experience personalized makeup applications alongside expertly curated brands. Whether our customers are spending the afternoon with us, popping in for an express service, refreshing their makeup bag or discovering new brands, the Blushington experience is always rewarding.”
Niche beauty brands such as Becca, Jouer and Julie Hewett, are curated carefully by Founder and Chief Creative Officer, Stephi Maron, to ensure the highest quality offerings for Blushington consumers. Products are displayed throughout the lounge, encouraging exploration and interaction with an unparalleled selection of unique brands. Stephi Maron added “I want to make beauty as accessible and enjoyable for all women. I work carefully with my team of expert artists to select the best and most essential items. Our mission is to make women feel confident and beautiful.”
Blushington enlisted RPG, the renowned global design firm, to reimagine the store concept and atmosphere. Bruce Teitelbaum, Founder & CEO notes, “The environment showcases an elegant, modern and glamorous lifestyle aesthetic. We paired Art Deco detailing with elements of Blushington’s signature décor to create a fresh take on their existing design.”
Though new in design, this location houses the signature services Blushington Makeup & Beauty Lounge is known for. Expert makeup artists provide a wide range of offerings beyond makeup applications including eyelash extensions, faux lash applications, and brow maintenance. Now, consumers can enjoy unlimited services on a monthly basis with Blushington’s exclusive Carte Blush Membership. Committed to a personalized approach from natural, everyday makeup to glamorous red carpet ready looks, Blushington caters to women who want to look and feel their very best. This attitude is inherent to Blushington’s identity ensuring that every customer experiences beauty the Blushington way, where feeling pretty is priceless.