Indie Beauty Brand Milk Makeup Receives Its First Outside Investment

The cosmetics company partners with private equity firm Main Posts Partners

NEW YORK — Milk Makeup, the color cosmetics line from Milk Studios founders, announced its partnership with Main Post Partners, a leading private equity firm focused on investing in high-growth consumer brands. Main Post Partners’ minority growth investment is the first outside capital for the indie beauty brand and it will help accelerate Milk’s global growth.

For over 20 years, Milk has been at the cultural intersection of the fashion, music photography and film worlds and is a hub for nurturing creativity. In 2016, Milk launched its first consumer product line, Milk Makeup, which has rapidly grown as the leader of a pack of new rebellious, upstart indie brands.

With its innovative beauty, skin care and hair care products available online and through brick-and-mortar retailers like Sephora, Urban Outfitters, and Birchbox, the brand will expand internationally and quadruple its door count in 2017.

“Milk Makeup is about highlighting who you are, as opposed to covering you up. Milk redefines the discovery experience for consumers who love creativity and self-expression. They are the rebels, thinkers, and makers who shape our vision and bring it to life,” says Milk Co-founder and Creative Director Mazdack Rassi. “We are grateful to our Chairman Scott Sassa for shepherding our new partnership and this next phase of growth with Main Post Partners.”

Main Post Partners is investing from its inaugural fund, which closed in February of 2016 after spinning out of Weston Presidio. The Partners behind Main Post have made investments in a select portfolio of high-growth, disruptive consumer brands. Notably, they invested in Too Faced Cosmetics which was recently purchased by Estee Lauder for over $1 billion.

“Milk has a passionate customer base and innovative, creative DNA that will resonate worldwide. We are excited to partner with Rassi and his team to support this next phase of the company’s growth,” says Josh McDowell, Partner of Main Post. “We are thrilled to have another opportunity to invest in an exciting brand with a dynamic team and exceptional retail partners,” comments Jeff Mills, Managing Partner of Main Post.


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