LOS ANGELES /PRNewswire/ — Hourglass Cosmetics announced the launch of GIRL, a lipstick collection intended to help recognize the good in others and yourself. The campaign features 20 shades, brought to life by 90s supermodel Jenny Shimizu and the #GIRLFORGOOD social media campaign.
Discovered in the early 90s while at trade school to become a mechanic, Jenny was soon being photographed by luminaries like Bruce Weber and Mario Testino. She made history when she appeared in the campaign for Calvin Klein’s eponymous fragrance, CK One, and was the first Asian model to walk the runway for Prada. Today, at the age of 49, she is working towards becoming a Los Angeles police officer.
“Jenny is not just the face of GIRL, but a partner and an inspiration – she is fearless, confident, and passionate. She is more than a model; she is a role model,” says Hourglass founder Carisa Janes. “It’s imperative that we are sharing stories, like Jenny’s, of confidence, inspiration and of making a difference.”
“We live in a world of unprecedented reach; it’s a time when anyone can use their influence for good,” says Shimizu.
#GIRLFORGOOD encourages everyone to celebrate and inspire each other through the use of the social image generator at www.girlforgood.com. Users can create and share a photo of themselves or a friend, using one of the 20 shade names. By participating in #GIRLFORGOOD, Hourglass hopes to flood the internet with positivity – today, anyone can be a source of inspiration.
THE HOURGLASS GIRL LIP STYLO COLLECTION
Precision color meets luxurious hydration. Available in 20 shades: Believer, Creator, Explorer, Seeker, Peacemaker, Achiever, Influencer, Dreamer, Idealist, Futurist, Activist, Inventor, Lover, Innovator, Visionary, Icon, Leader, Liberator, Protector and Warrior.