cosmetics brand new lip palette
Anastasia Beverly Hills Lip Palette

NEW YORK — Prestige cosmetics brand Anastasia Beverly Hills unveiled a new professional Lip Palette. The Anastasia Beverly Hills Lip Palette adds to the brand’s stable of breakthrough products including the original trendsetting Contour Kit, and cult-classic Glow Kits.

The first-of-its-kind Anastasia Beverly Hills Lip Palette features 18 long-wear shades that offer intense pigment payoff and a matte finish. Color selections range from five pure primary hues to neutrals, bolds, and brights, allowing users to mix, layer and customize endlessly. The palette was designed to give both novices and pros the ability to create completely custom lip looks.  So whether you’re going from a soft, daytime neutral to a bold, dramatic pop the new palette has you covered.

“Our Lip Palette is unique in that it achieves a pigmented matte lipstick formula in a pan. The primary colors provide users with tons of color choices outside the 13 ready-to-wear shades,” says Claudia Soare, President of Anastasia Beverly Hills.

The palette also includes a mixing plate and a dual-ended lip brush spatula, making combining shades easier than ever. Use the palette like a true makeup professional by mixing shades with the five primary colors; each one has their own unique function:

  • Pure White – to lighten and enhance
  • Pure Black – to deepen and contour
  • Pure Red –  to warm
  • Pure Yellow – to neutralize or warm
  • Pure Blue – to cool or neutralize

The Anastasia Beverly Hills Lip Palette retails for $48 and is now on  AnastasiaBeverlyHills.com and in March at Sephora, Ulta, Macy’s and Dillards.

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