PARIS – French beauty brand Guerlain, announced actress Angelina Jolie as the icon of its new fragrance for women. “We create perfumes for the women we admire” said Jacques Guerlain, creator of mythical fragrances such as Shalimar, L’Heure Bleue and Mitsouko. Thierry Wasser, Guerlain’s Master Perfumer, drew his inspiration from Angelina Jolie to create a fragrance expressing the idea of “notes of a woman”: the choices, emotions, and dreams that embody modern femininity.
The partnership between Angelina and Guerlain began to develop in December 2015, where actress was directing her film First They Killed My Father. However Angelina has fond childhood memories of her own mother’s love of Guerlain powder. Angelina Jolie is a filmmaker, Special Envoy of the UN Refugee Agency and co-founder of the Preventing Sexual Violence Initiative. She has donated her entire salary from the Guerlain campaign to charity.