I’ve been following indie beauty brand Kopari Beauty on Instagram for a while and their products look so delightful and indulgent. It’s a brand that’s definitely on my wish list. And for summer, I’m planning to pick up the Coconut Body Glow. For those who are unfamiliar with Kopari Beauty, the company’s recent investment from LCatterton– private equity firm with LVMH as a partner – means that this brand will become more widely known and very soon. Here are more details on the announcement:
Kopari Beauty, the indie beauty brand built around the benefits of coconut oil, announced a significant growth capital investment from LCatterton, the largest consumer-focused private equity firm in the world. In addition, some of Hollywood’s most elite have joined this investment round, including Karlie Kloss, Shay Mitchell, Hilary Duff, Mila Kunis, and Ashton Kutcher. The capital raised both from L Catterton and the Company’s celebrity investors will help propel Kopari’s continued growth throughout the United States and globally. This growth capital will also be used to advance investments in marketing and inventory in an effort to support the retail partnership with Sephora, having recently launched on their website in October 2016, and expanding to brick-and-mortar locations nationwide this month. Terms of the transaction were not disclosed.
“This significant investment from L Catterton demonstrates the strong positioning and high performance of our brand,” said Kopari CEO, Bryce Goldman. “The investment will allow Kopari to continue our rapid growth and expansion, providing people worldwide with the benefits of coconut oil and cutting edge, multi-purpose formulations that deliver effective results in the safest and most natural way possible. We will be able to accelerate our development of conscious skincare products that are as safe for our skin as they are for the planet. With L Catterton’s support, Kopari will have the resources, industry knowledge, and global expertise that we need to take our brand to the next level.”
Launched in late 2015 as a direct-to-consumer brand by founders Bryce and Gigi Goldman, Kiana Cabell, and James Brennan, the San Diego-based company has experienced exceptional growth by harnessing digital and social platforms to garner brand awareness and build a network of loyal customers and fans. In just one year, Kopari has left a sizable footprint on the digital landscape and has taken its business into traditional commerce channels, including QVC and a national partnership with Sephora. The innovative brand will build upon this success in 2017 with the expansion of its product lineup via the launch of its first skin care line.
“Expanding our investor partners with this caliber of prestige and Hollywood talent is a strong indicator of Kopari’s success,” said Kopari Co-Founder, James Brennan. “Our celebrity investors serve as great validation that we have created something special, and they will help us to elevate Kopari’s brand and further connect us with our target consumer.”
The premium, 100% organic coconut oil-based beauty brand has an existing seven-product lineup of multi-tasking and body-care products including Organic Coconut Melt, Coconut Sheer Oil, Coconut Body Glow, Coconut Balm, Coconut Crush Scrub, Coconut Body Milk, and Coconut Body Oil. All products are specifically designed to leverage the natural benefits of coconut oil and are free from sulfates, silicones, parabens, GMOs and other harmful ingredients.
“We’re incredibly excited to partner with Kopari, a high-growth brand that has established itself as a leader in the natural beauty market by incorporating coconut oil into a broad range of multi-functional products,” said Michael Farello, Managing Partner of L Catterton’s Growth Fund. “The company is uniquely positioned to meet consumers’ increasing desire for natural and efficacious beauty products and has already garnered a devoted customer following in the year since its founding. We see a significant opportunity to accelerate Kopari’s growth and development both in the U.S. and internationally to bring their unique products to customers around the globe.”