NEW YORK — Perfect Corp. established a new partnership with award-winning beauty brand Charlotte Tilbury. The partnership features a unique virtual lipstick experience to showcase the makeup brand’s exclusive Hot Lips collection. YouCam Makeup app’s interactive platform allows you to magically morph each of the 12 iconic lipstick shades onto your lips.
YouCam’s pioneering collaboration with Charlotte Tilbury gives lipstick the opportunity to try on the hottest lip colors anywhere, anytime on their mobile device or tablet.
Charlotte Tilbury’s Hot Lips lipstick collection was inspired by some of the world’s most mesmerizing women – from Miranda Kerr and Cindy Crawford, to Poppy Delevingne and Kim Kardashian-West. Each chosen for their renowned beauty, style, power and positive message, Charlotte has extracted their beauty DNA, encapsulated it, and given it to everyone. It’s the ultimate all-female collaboration!
“We are delighted to partner with Charlotte Tilbury to deliver an elevated consumer experience through the YouCam Makeup app,” said Alice H. Chang, CEO of Perfect Corp. “The virtual release of their incredible new lipstick line gives beauty fans across the world the ability to enjoy true-to-life try-ons in the palm of their hand, instantly delivering the ultimate makeup counter experience without the crowds.”
YouCam Makeup’s augmented reality technology has the ability to translate the different finishes found in the Hot Lips collection – from glossy textures through to matte – into real life effects. Charlotte Tilbury worked closely with talented YouCam engineers to guarantee realistic virtual try-ons within the app.
YouCam Makeup is available for free on the App Store and Google Play. The Beauty Circle app is available for free on the App Store and Google Play. To access the web version of Beauty Circle, visit http://www.beautycircle.com/