NEW YORK (PR Newswire) – Bond No. 9 reveals its latest fragrance Nolita. But what is Nolita? Given its perfect location due south of Noho, due east of Soho, and due west of the Lower East Side, this enclave of narrow, tree-lined streets can’t help but be utterly hip and cool. No wonder it houses the New Museum and one of New York’s most celebrated bookshops. Plus, it’s become a magnet for a slew of enticingly chic storefront boutiques
And yet, Nolita has been spared from obvious modernization. There is not a single contemporary high-rise in sight.
It’s a little bit of the past —and a lot of the sizzling, flirtatiously feminine enticements of its edgy fashion boutiques—that inspired Bond No. 9 Nolita, the eau de parfum. The starter notes are ladylike classic, freesia, paired with the unexpected wakeup wham of tangerine. At its heart are heady, tropical jasmine sambac blended with romantic, enchanting lily. These are then sustained with those warm and beguiling basenotes—amber, musk, and sandalwood.
The Nolita bottle is decked with an explosion of kisses in an array of gold-rimmed flame red, fuchsia, and bubblegum pink lipstick colors. Accompanying the Nolita eau de parfum is Bond No. 9’s first-ever lipstick in New York red.
Nolita hits counters in April and will be available at Bond No.9 boutiques, Saks Fifth Avenue, select Bloomingdales stores, Harrods, and www.bondno9.com